Raw Heat & Raw Ice Identity and Packaging

Art Direction: David Spratte (Registered Creative)
Design and Production: Emily Combs (Registered Creative)

Raw Health products are 100% natural, fast-acting topical pain-relief gels. Whether you’re an athlete or simply on the go, you can use these gels before and after activity. If you’re familiar with this type of product, you may have noticed that its competitors often use harsh colors and imagery to convey pain to an older demographic. Rather than focusing on the element of pain, the Raw brand brightly appeals to the kind of relief the products provide—no matter what age group you’re in.

When we wrapped branding, we worked with Raw to develop and produce product labels, including roll-ons, small squeeze bottles, large pump bottles, sample packets, and displays. You can see our work for the full line of products on the Raw Health website.