When my team started working with Reborn Clothing Co., they had an identity. It was perfectly serviceable for launch, but Reborn was picking up pace considerably. There was little doubt the Reborn brand was going to grow—our task was to cultivate that growth.
Reborn would need to show they could punch way above their age bracket at tables with universities, retail institutions, and investors. Since our team had run with Reborn from nearly the beginning, we were a natural choice to work a rebrand to carry them forward. Read more about this rebrand on the HALO 22 site.