NC-PAL Website Redesign

As we showcased in the identity refresh, NC-PAL has grown tremendously since it began as a psychiatry access line.

Even the website—launched in 2020—could no longer represent the scope and reach of NC-PAL’s work across North Carolina.

While the access line remained a core component of the work to promote equity in behavioral health for the children, youth, and families of North Carolina, there was much, much more to share.

NC-PAL’s services have been extended to include accredited training for pediatric primary care providers, case reviews, lunch and learns, and lectures.

The NC-PAL team also set out to build readily available resources beyond the NC Youth Mental Health Dashboard (part of the original site).

We elevated the lineup of video guides and then built an underlying framework to handle a range of resources after testing with—and deploying—a suite of ADHD assessments.

Finally, we built a space for the NC-PAL team to publish updates on their programmatic work with other agencies across the state. From far-reaching efforts to establish a collaborative care model to specific work in the needs around intellectual and developmental disabilities and early childhood development, NC-PAL has a space to share progress in these larger work areas.

This is the kind of website work that we love doing: Simply helping people doing good work get the word out.


This project was produced at HALO 22. See the original post.

Art Direction : David Spratte, HALO 22
Design: Emily Combs, HALO 22
Development: Jennifer Bedell, HALO 22